From March 23 to 26 2023, Passa Porta, a renowned literature house in Brussels, hosted its successful ninth festival. With partner venues including La Monnaie and Ancienne Belgique, the event featured big crowds and famous writers, solidifying its status as one of Europe's premier literary gatherings.

Passa Porta selected our studio for the festival's rebranding, resulting in a visually appealing and activating identity. By subtly tweaking their existing logo with an abstract book reference, we maintained a close connection to their overall brand. The campaign featured Early Bird promotions and culminated in widespread advertisements, distinctive posters, flyers, and city-wide wayfinding.

The rebranding received praise from the audience, press, and literature professionals for its simplicity and boldness. It not only heightened brand awareness for the festival but also for Passa Porta as a literary hub.